Basics or Branded?

Right, if we need to save 30 quid a day, I am aware we may need to make some economies. While fully committed to our aim, I'm not happy about the idea of 'value' or 'basics' pickle. I'd rather go without than have non branded pickle for my sandwiches. Am I being fussy? I don't mind value bog roll or basics cartons of tomatoes, I'll even drink sub £3 wine but some things I think should be a luxury or not at all. You don't get value squid, do you? This post is mostly for Nancy, but any feedback welcome - what supermarket items would you never compromise on price for?